Startup ideas with a path to grow.
Businesses that can grow past their first phase and past one person, built from real signals and linked to their sources.
A sample report
One startup idea, with the whole case.
Sample report
What a startup idea is
Built to grow past its first phase and past one person.
What it is
A business with a path to grow beyond its first phase and beyond one person. It has an online part: the product, the sales channel, the delivery or the operations. It doesn't have to be software, and it can be in any field.
Who it's for
Founders and small teams who want something that can become a company, from a solid independent business up to a new platform or category.
What a good one looks like
A real group of buyers and how many there are. Something that changed for them, and when. Who serves them today, what they charge and where they stop. Who pays, and why now. A first wedge that can lead to something larger, said only when it's credible.
The Full Report
Every startup idea comes with the whole case.
Who it's for, sized
The group of buyers, how many there are, and where that number comes from.
Why now
The dated changes that open the door: rules, platforms, prices, new technology.
Up against
Who serves them today, at what price, and where they stop.
The math
The economics of one customer, with every number marked Cited or Est.
Reasons not to build
What would kill it, written as plainly as the reasons to build.
A test this week
The cheapest paid test, with the line drawn before you start.
Free to start.
Startup ideas with the receipts.
FAQ
What makes an idea a startup idea?+
It can grow beyond its first phase and beyond one person: hiring, a product others use without you, a platform. The type is a label given after the idea is researched, never a target the idea is bent to fit.
Does it have to be software?+
No. The online part can be the product, how it's sold, how it's delivered or how it runs. A service or a physical business with an online side counts.
Do you say how big it could get?+
When the evidence supports it. Every number says whether it's cited from a source or an estimate, and the report says when something isn't proven yet.
Is a person really involved?+
Yes. A person reviews and grades every idea, and only the best ones get researched and shared each day.
What do I get by joining the waitlist?+
First access when memberships open, plus a discount code for your first membership. Tick the box and get the free Idea of the Day by email while we finish building.